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Video · 2024
Unlocking the power of referrals in your network with Kevin Chern
Sanguine founder Kevin Chern sits down with Mark Hayward to share three decades of perspective on building a network that actually returns — and how referrals compound into durable business growth.
Kevin Chern, founder of Sanguine Strategic Advisors, joins Mark Hayward to explore the world of business growth through the lens of referrals.
Drawing on three decades of operating and advisory experience, Kevin unpacks why referral relationships outperform almost every other acquisition channel for service businesses — and how to architect a network that creates compounding advantage rather than one-off introductions.
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